Why not pluralsight

I have had a lot of people ask me why I am not putting my online classes into PluralSight. The answer is quite simple, their business model does not align well with the type of content being discussed, I have had these discussions with them before.

The pluralsight default royalty model is setup upon a fractional payment payment system based upon views % during a period. This works wonderful for commoditized trainings such as “learn C# quickly” especially if its primarily screencasts. It makes just next to no sense to put up 4 days worth of content.

Think about your viewing habits. Are you going to watch one episode at a time over the course of 12 months or are you going to spend a weekend/week during gym time etc and watch all of the content? So let’s just imagine that the way it worked was based upon viewing % during the month the royalties would end up being +- $10/viewer on average. Factor in 15k-20keu in order to film/edit 20-25 hours of content and you are saying that maybe you hope to break even at 2500 people viewing.

For a short commoditized class such as “Introduction to iOS programming” things would make total sense, wide audience and low production cost, high relevance. For something like a 3 day class + extra material it makes almost no sense.

That said they do now say that “things are open for negotiation” so maybe its worth talking to them.

5 Comments

  1. Derik Whittaker
    Posted March 6, 2013 at 11:42 am | Permalink | Reply

    Greg, this makes 100% sense and I agree that multi-day courses ‘as is’ would not get a lot of viewers. However, I am sure if you really wanted to you could break your multi-day course in to MANY 3 hour courses. Each course with a given focal point. This would be worth it and viewers would be interested in this.

  2. Posted March 6, 2013 at 12:49 pm | Permalink | Reply

    for some stuff yes it could be pulled out for other stuff not so easily. some topics go well ovrr time (and overall they are connected together)

    • Posted March 7, 2013 at 8:46 am | Permalink | Reply

      For multi-day courses which get thousands of viewers (and 20% of accomplishment at most) we have Coursera, Udacity, Edx experiences. But Pluralsight should have to make a move for something like that.
      Greg, Why not a MOOC?

  3. Aaron Skonnard
    Posted March 8, 2013 at 7:07 pm | Permalink | Reply

    Greg, I’d be happy to chat with you about our model and the possibilities in more detail. You might be surprised how well it could work for you.

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